Built By Sam

Bikini Contest Prep Coaching

Ready To Make Your Dream A Reality?

Get ready to embark on a journey that not only transforms your body but your entire approach to fitness. Welcome to Built By Sam!

My name is Sam, I’m a Des Moines, Iowa based bodybuilding prep coach and I offer local and online contest prep services. When it comes to getting you stage ready, my goal is simple... to have you not just survive your prep, but to thrive.

Your One Stop Shop For Competition Prep

Everything you need to step on stage with confidence

Take your next step and begin your journey with Built By Sam Contest Prep, your one stop shop for your Bikini prep, off-season and posing needs. From personalized nutrition plans and custom workout programming to the art of posing and full show day support, here at Built By Sam I ensure every detail is covered.

My service extends beyond the stage, offering pre-event guidance on suit selection, hair and makeup, and tanning, and the support continues after show day to help you optimize your metabolism post show and smoothly transition into your off-season.

Training + Nutrition

Your fitness journey is unique, and so is my approach to your training and nutrition. Personalized workout routines and diet plans are developed to align with your body, goals, and lifestyle. 

Build muscle in the all the right places, sculpting a competitive physique. Really taking your look to the next level.

A great physique is created by what goes on in the kitchen as much as the gym.

This tailored and comprehensive approach ensures that you receive a plan that not only works effectively but evolves with you - guaranteeing continuous progress and success,

Post Show + 'Off' Season

The biggest factor in a successful prep is a successful post show and 'off' season. Ensuring you have a proper reverse dieting plan in place, so you can have a healthy and smooth transition from prep to your 'off' season.

In the 'off' season we'll focus on any areas that need improvements so you can bring an even better physique to stage next time.

No guess work. No uncertainty. Simply a solid plan for making the most progress possible!

Support & Accountability

I am 100% committed to supporting you. From your first day of prep to show day and beyond, I’m with you every step of the way. 

With weekly check-ins, I monitor your progress and make necessary adjustments for optimal results throughout your prep. I offer carefully planned and monitored peak weeks so you are ready to rock the stage, and you’ll get plenty of show day support so you feel 100% confident when stepping in front of the judges. 

With a smaller team, I guarantee more personalized contact, ensuring you always have the support and attention you need to succeed.

Hello, Hello! I'm Sam.

The founder and head coach at Built By Sam. A Bikini competition prep coach headquartered in Des Moines, Iowa I coach locally and online from day one of Bikini prep through athletes stepping on stage and throughout the off season.

I’m not only a Bikini coach I’m a Pro Bikini Athlete myself, and I’ve dedicated myself to the art and science of competition prep and body transformation. After 5 preps and 9 competitions, I’ve walked the path myself and understand both the challenges and rewards that come with every phase of the competition journey.

My philosophy is grounded in living a fit, and healthy life year-round. I encourage my athletes to embrace fit living, challenge themselves, and live up to their true potential.


I love what I do, and your success on and off the Bikini stage is my number one priority.

Bikini Competitor Show Day Des Moines Iowa